Agenda

You asked to hear more from your peers, and we’re here to facilitate that. At this year’s Campaign Brand Forum we’ll be sharing more brand stories than ever before. Hear from leading marketing specialists about the tools they are using and the techniques they are experimenting with to deliver successful campaigns, including CRM, influencer marketing, VR, digital storytelling and social media. Join us at Oakley Court, Windsor on 28-29 June to engage with your peers, to learn from the brightest minds in the industry, and to meet with the experts in a series of one-to-one meetings.

If you’d also like to get involved in speaking opportunities, please contact jennifer.pham@haymarket.com 

Day One - Thursday 28th June 2018

09:00 - 09:55 Registration

09:55 - 10:00 Welcome Remarks

10:00 - 10:20 Opening Keynote 

10:20 - 10:40 Keynote: Connected Commerce: How marketers are transforming tomorrow's shopper experience
The way we shop has transformed significantly from a purely in-store experience to a mobile-driven one. Shoppers expect instant responses and extreme convenience. From the rise of the experience store to integrated mobile and tech solutions, what are the key trends for marketers and agencies wanting to cut through in today's highly competitive retail sector?
 
10:40 - 10:55 Keynote: Artificial intelligence is transforming the world, but how can brands harness the potential of AI for immediate gain?   
What impact is AI having on how businesses communicate, sell and buy? How can brands effectively incorporate AI into their marketing strategies? What are the perils and the benefits? Are you AI ready? In this session, we explore how brands are leveraging AI for commercial success in 2018. 

10:55 - 11.20  Break
 
11:20 - 11:35 Keynote: Safeguarding your brand in the volatile era of Trump, terrorist content and activist consumers 
2017 was a volatile year for brand safety, from ads appearing next to objectionable content to fake news. Where does the responsibility fall? How are marketers safeguarding their brands in 2018 and beyond? 

11:35 - 12:55 Pre arranged 1-1 meetings & huddles 
Please refer to your personalised meeting agenda.

13:00 - 14:00 Lunch

14:00 - 14:30 Panel: Fresh eyes on influencer marketing
Influencer marketing is rapidly evolving. An ever-increasing connection to user generated digital content has shifted the power from producer to consumer. In the constant search for authenticity, brands are shifting from traditional influencers to micro-influencers. But how are brands using influencers effectively? What factors should marketers be wary of? We debate the risks and gains of influencer marketing in this expert panel debate. 

14:35 - 15:55 Pre arranged 1-1 meetings & huddles 
Please refer to your personalised meeting agenda.

15:55 - 16:15 Networking break

16:15 - 17:15 Pre arranged 1-1 meetings & huddles 
Please refer to your personalised meeting agenda.

17:15 - 17:30 Keynote: Content marketing and the rise of live video
Live video is an emerging trend within content marketing, but does it work? Hear why brands are successfully embracing this new trend. 

17:30 - 17:45 Keynote: Strengthen tomorrow today: Five ways to future proof your marketing strategy
We explore five key trends from trailblazer brands - from voice marketing to augmented retail - that need to be on all marketers’ to-do lists in 2018. 

Day Two - Friday 29th June 2018

09:25 - 09:30 Welcome 

09:30 - 10:00 Campaign: Spotlight session: Meet the challenger brands 
What can you learn from the start-ups, disruptors and challengers who are doing things differently? Be prepared to question everything you thought you knew about marketing in this lively trio of 10-minute talks. 

10:00 - 10:30 Behaviour, science and effectiveness 
In a sea of academic theory on behavioural science and marketing, hear from a top brand that is effectively putting these techniques to the test, with quantifiable results. 

10.30 - 11:00 Session TBA

11:00 - close of event 

Campaign Brand Forum 2017 was a two day event. Dinner, entertainment and an overnight stay at the Oakley Court was provided. 


We will be returning to the stunning Oakley Court for 2018!


Day One - Thursday 29th June 2017

09:00 Registration                                                                                                                                                                                                                

09:55 - 10:00  Welcome Remarks

Adrian Barrick, Global Brand Director, Campaign Magazine


10:00 - 10:20 Get ready to Shine Offline
We are a generation of smartphone addicts in a constantly connected world. In our opening session, digital well-being expert Laura Willis invites us to start the day by removing digital distractions. In this unique session, we'll learn how to take back control of our day, revealing deeper engagement and mindful connections
Laura Willis, Digital Wellbeing Director, Shine Offline

                                                                                                                                                            

10:20 - 10:40 Being Human Brands: Relationships, Behaviours and Brains. 

HeyHuman will share their journey into behavioural science and neuroscience to understand how human behaviour and communications can adapt to the age of information overload.                                                                                                                                 

10:40 - 10:55 Santander turns to user generated content in multi-channel campaign.

In this session, Rachel Baynes takes you behind the scenes on the creativity and craft behind Santander's new marketing campaign using user generated video content.

Rachel Baynes, UK Head of Marketing Communications, Santander

                                                                                               

11:00 - 11:20 Break             

                                                                                                                                      

11:20 - 11:35 Using narratives in Facebook advertising to drive ROI.

In this session, Bloom and Wild will share how they’ve built creative stories on Facebook and how to structure your campaign funnel to drive ROI.

Jim Warren, Marketing Director, Bloom and Wild                                                                                                                                                                                     

11:35 - 12:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 


13:00 - 14:00 Lunch                                                                                                                                                                                                                     

14:00 - 14:30 Panel Discussion: Influencer Marketing

Hear from leading brands on how influencer strategies have become part of the brand's digital marketing efforts and budgets.

Jenny Tsai, CEO & Founder, Wearisma

Louise Marchesin, Head of Marketing, Skinade

Jenny Liu, Founder, Bomb Petite

Isida Horn Castle, Brand Marketing & Product Development Manager, Cornerstone Shaving

                    

14:35 - 15:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

15:55 - 16:15 Networking Break                                                                                                       


16:15 - 17:15 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

                                                                            

17:15 - 17:30  How Telcos are disrupting digital advertising with new business models: A look at ‘point of need’ marketing

Mobile advertising is now widely accepted as a major new revenue stream for the telecommunications industry. Dan Rosen talks about what telcos have to offer brands and customers in this space and looks at new immersive formats that are making digital experiences better for all. 

Daniel Rosen, (Former) Global Director of Advertising, Telefonica

          

17:30 - 17:45 How Thomas Cook Group transformed data into innovative partnerships

Thomas Cook works with thousands of holiday attractions, all of them looking to source holiday makers from its millions of online visitors and thousands of high street stores. Hear how Thomas Cook used data to create innovative partnerships with its suppliers across online, social, in store and inflight - from just appearing in brochures to appearing everywhere. 

Stuart Adamson, Managing Director, Thomas Cook Media & Partnerships                                                       

17:45  Closing remarks & Check-in/Relax                                                                                                     

19:00 Networking drinks                                                                                                                  

19:45  Dinner         

  

Day Two - Friday 30th June 2017

09:30 - 10:00 Guinness enhances flavour with VR 
How do you make beer tastings more exciting than a woman in a tabard handing out paper cups? Guinness and R/GA London used VR technology and the science of flavour perception to bring three beers to colourful life for Tesco shoppers - find out how.
Sam Maguire, Marketing Manager, Diageo 
Ciaran McCarthy, Group Creative Director, R/GA London 

10:00 - 11:00 Shine Offline Part-Two Workshop 
Following the Shine Offline session on day one, Laura Willis hosts a fun and interactive workshop which considers the 24/7 connected world we live in and the impact constant connectivity is having on us. Participants will get the chance to reflect and consider the role their smartphone plays in their own lives and work together to come up with some solutions to start to improve their relationship with their device. 
Laura Willis, Digital Wellbeing Director, Shine Offline

11.00 Event close                                                                                                                                    

*Please note, the agenda is subject to change. 
* You will be sent your schedule for the pre-arranged 1-1 meeting before the event.

Any questions regarding the agenda, please contact jennifer.pham@haymarket.com

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