Agenda

Brands are under unprecedented pressure. Today’s marketing landscape is more complex than ever before. Technology continues to up-end the customer journey, yet brands cannot afford to look too far ahead of on-going political and economic turbulence across the globe. What marketers need to know are the steps they must take today in order to win tomorrow. Attend Campaign Brand Forum 2018 to find out your shortcut to marketing's future.

If you’d also like to get involved in speaking opportunities, please contact jennifer.pham@haymarket.com 

Day One - Thursday 28th June 2018

09:00 - 09:55 Registration

09:55 - 10:00 Welcome Remarks

10:00 - 10:20 Case study: "Nothing to Hide"
Absolut has released the 'Vodka with Nothing to Hide’ campaign, where viewers are invited on a revealing journey to discover how Absolut not only has nothing to hide, but have something worth shouting about. Hear from the Global Marketing Manager at Absolut on how this open storytelling format, that stars real employees, takes 'openness and transparency' to the extreme! 
Stephen Brown, Global Marketing Manager, The Absolut Company

10:20 - 10:40 How marketers are transforming tomorrow's shoppers experience. 
Buy Me Once has established itself as a leading curated e-commerce retailer for sustainable products that are long-lasting and only need to be bought once. Its mission is to be a consumer champion, helping customers save time and money while lowering their environmental footprint. From the rise of the experience store to integrated mobile and tech solutions, discover what the key trends are for marketers wanting to cut through in today's highly competitive retail sector? 
Tara Button, Founder, Buy Me Once
 
10:40 - 10:55 Keynote - Scaling Branded Visual Content
Consumers spend over three hours every day looking at digital media on mobile devices, driving an increasing demand for engaging content with shorter time frames. Join Shutterstock for a keynote on how to scale content across multiple channels, learn which channels to prioritise for maximum engagement, understand which types of content resonates with customers, and create content at scale across multiple channels.
Grant Munro, SVP, Shutterstock Custom

10:55 - 11.20  Break
 
11:20 - 11:40  Keynote: Marketing success doesn't have to be stressful
Whichever area of marketing you work, there is some element of a brief, a project, a goal. This helps guide us in what we need to achieve, but do you have a plan for your career? In this session, we will be looking at how having a plan can have a significant impact on not only the success you achieve in life bu how stressful it becomes. Using the 10-point 'Don't Just Be' plan, we will show you how success doesn't have to be stressful. 
Laura Capell-Abra, Founder, No More Ifs or Buts

11:40 - 12:55 Pre arranged 1-1 meetings 
Please refer to your personalised meeting agenda.

13:00 - 14:00 Lunch

14:00 - 14:15 Session to be confirmed

14:15 - 14:35 Cath Kidston: Building a British brand's profile overseas
Sue will talk about how to successfully market and position a British Brand in international markets. Using her work at Cath Kidston as a case study, Sue will talk through how this quintessentially British high street Brand where international sales today make up a third of total sales, has expanded in markets as diverse as Japan, India and the Middle East. Using often humorous real life examples, Sue will talk through positioning different products in different markets, the importance of adjusting certain areas for the the specific local audience whilst keeping some parts consistent regardless of geography. This will be a must for anyone wanting to understand how to successfully market a brand or product in international markets.
Sue Chidler, Director Global Marketing, Cath Kidston

14:35 - 15:55 Pre arranged 1-1 meetings
Please refer to your personalised meeting agenda.

15:55 - 16:15 Networking break

16:15 - 17:15 Pre arranged 1-1 meetings 
Please refer to your personalised meeting agenda.

17:15 - 17:45 Panel Discussion: Strengthen tomorrow today: Future proof your marketing strategy
We explore five key trends from trailblazer brands - from voice marketing to augmented retail - that need to be on all marketers’ to-do lists in 2018. 
Victoria Mathers, Product Manager, YO! Sushi
Clare Coughlan, Brand Strategy and Guardian Director, Telefonica
Alastair Pegg, Marketing Director, Co-Operative Bank
Sue Chiddler, Director Global Marketing, Cath Kidston

Day Two - Friday 29th June 2018

09:25 - 09:30 Welcome 

09:40 - 10:00 Meet the influencers 
The Love Island contestants were quick to monetise their following last year as brands flocked to the contestants in hoards to help sell their products and services to their engaged audiences. In 2018, the influencer marketing craze is yet to slow down. This year will see more brands, more influencers and more engaging ways to advocate their products and services. Meet the influencers themselves in a series of quickfire presentations on why they've chosen this lifestyle and how they could help engage your brands using best practice examples. 
Patrick Aryee, Biologist

10:00 - 10:30 The digital transformation of a 108 year-old company 
Founded in 1910, Colwyn Foulkes is a well-established architect firm. And, up until January 2018, the business had a 10-year-old website, and no digital presence across social media, or otherwise. So how do you digitally transform an architect firm? Or any business for that matter? In this presentation Emily will be sharing her best practice experience at Colwyn Foulkes on how she has grown the presence and brand of the firm into the 21st century.
Emily Johnson, Digital Marketing & Social Media Strategist, Colwyn Foulkes 

10.30 - 11:00 Outside In: Building an onsite creative team
Richard Atkinson, VP Advertising & Creative Studio at Barclaycard, will give us a whistle-stop overview of how Barclaycard created their onsite Creative & Design agency.  We’ll hear about how he works to build a solid team of creative talent whilst reducing overall creative costs and improving speed to market.  Richard will showcase some of the strong achievements from this marketing model and also analyse some of the challenges they have faced along the way too.
Richard Atkinson, VP Advertising & Creative Studio, Barclaycard

11:00 - close of event 

Campaign Brand Forum 2017 was a two day event. Dinner, entertainment and an overnight stay at the Oakley Court was provided. 


We will be returning to the stunning Oakley Court for 2018!


Day One - Thursday 29th June 2017

09:00 Registration                                                                                                                                                                                                                

09:55 - 10:00  Welcome Remarks

Adrian Barrick, Global Brand Director, Campaign Magazine


10:00 - 10:20 Get ready to Shine Offline
We are a generation of smartphone addicts in a constantly connected world. In our opening session, digital well-being expert Laura Willis invites us to start the day by removing digital distractions. In this unique session, we'll learn how to take back control of our day, revealing deeper engagement and mindful connections
Laura Willis, Digital Wellbeing Director, Shine Offline

                                                                                                                                                            

10:20 - 10:40 Being Human Brands: Relationships, Behaviours and Brains. 

HeyHuman will share their journey into behavioural science and neuroscience to understand how human behaviour and communications can adapt to the age of information overload.                                                                                                                                 

10:40 - 10:55 Santander turns to user generated content in multi-channel campaign.

In this session, Rachel Baynes takes you behind the scenes on the creativity and craft behind Santander's new marketing campaign using user generated video content.

Rachel Baynes, UK Head of Marketing Communications, Santander

                                                                                               

11:00 - 11:20 Break             

                                                                                                                                      

11:20 - 11:35 Using narratives in Facebook advertising to drive ROI.

In this session, Bloom and Wild will share how they’ve built creative stories on Facebook and how to structure your campaign funnel to drive ROI.

Jim Warren, Marketing Director, Bloom and Wild                                                                                                                                                                                     

11:35 - 12:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 


13:00 - 14:00 Lunch                                                                                                                                                                                                                     

14:00 - 14:30 Panel Discussion: Influencer Marketing

Hear from leading brands on how influencer strategies have become part of the brand's digital marketing efforts and budgets.

Jenny Tsai, CEO & Founder, Wearisma

Louise Marchesin, Head of Marketing, Skinade

Jenny Liu, Founder, Bomb Petite

Isida Horn Castle, Brand Marketing & Product Development Manager, Cornerstone Shaving

                    

14:35 - 15:55 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

15:55 - 16:15 Networking Break                                                                                                       


16:15 - 17:15 Pre-arranged Networking 

Carefully matched meetings with expert agencies/solution providers who can help you drive your marketing strategy forward. 

                                                                            

17:15 - 17:30  How Telcos are disrupting digital advertising with new business models: A look at ‘point of need’ marketing

Mobile advertising is now widely accepted as a major new revenue stream for the telecommunications industry. Dan Rosen talks about what telcos have to offer brands and customers in this space and looks at new immersive formats that are making digital experiences better for all. 

Daniel Rosen, (Former) Global Director of Advertising, Telefonica

          

17:30 - 17:45 How Thomas Cook Group transformed data into innovative partnerships

Thomas Cook works with thousands of holiday attractions, all of them looking to source holiday makers from its millions of online visitors and thousands of high street stores. Hear how Thomas Cook used data to create innovative partnerships with its suppliers across online, social, in store and inflight - from just appearing in brochures to appearing everywhere. 

Stuart Adamson, Managing Director, Thomas Cook Media & Partnerships                                                       

17:45  Closing remarks & Check-in/Relax                                                                                                     

19:00 Networking drinks                                                                                                                  

19:45  Dinner         

  

Day Two - Friday 30th June 2017

09:30 - 10:00 Guinness enhances flavour with VR 
How do you make beer tastings more exciting than a woman in a tabard handing out paper cups? Guinness and R/GA London used VR technology and the science of flavour perception to bring three beers to colourful life for Tesco shoppers - find out how.
Sam Maguire, Marketing Manager, Diageo 
Ciaran McCarthy, Group Creative Director, R/GA London 

10:00 - 11:00 Shine Offline Part-Two Workshop 
Following the Shine Offline session on day one, Laura Willis hosts a fun and interactive workshop which considers the 24/7 connected world we live in and the impact constant connectivity is having on us. Participants will get the chance to reflect and consider the role their smartphone plays in their own lives and work together to come up with some solutions to start to improve their relationship with their device. 
Laura Willis, Digital Wellbeing Director, Shine Offline

11.00 Event close                                                                                                                                    

*Please note, the agenda is subject to change. 
* You will be sent your schedule for the pre-arranged 1-1 meeting before the event.

Any questions regarding the agenda, please contact jennifer.pham@haymarket.com

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