The Oatly way: Media planning to a more sustainable futureFrom tongue in...
The Oatly way: Media planning to a more sustainable future
From tongue in cheek campaigns on OOH, radio jingles and newspaper ads – not forgetting the very meta social media campaigns that tie it all together. What can we learn from a brand who creatively uses every media channel to execute their strategy, and how they are evolving their media planning to reduce their carbon impact?
The pandemic has taught us that companies that lead with empathy and...
The pandemic has taught us that companies that lead with empathy and genuinely address customer needs have the ability to strengthen relationships. Consumers no longer just buy a product or service, they are looking for a holistic experience. How can brands strengthen this connection and deliver on customer needs both online and offline?
- How have brands reacted to changing consumer culture? What are the key tactics and tools to consider?
- What are the basics to consider when building trusted relationships with your consumers?
- How do you create personalised experiences that are reflected across all your channels?
As brand’s rethink their social responsibility, sustainability, and corporate transparency, it is...
As brand’s rethink their social responsibility, sustainability, and corporate transparency, it is critical that brands work with the right partners that can bring expertise and help them deliver on their social promise. In developing a product to reduce plastic from our lives, The BeesWax company has taken on the role of educator for many of their partners; helping them think differently with their businesses and start making changes internally that will have impact.
This session challenges us to think about what changes we can make and the practicalities of executing them.