The Oatly way: Media planning to a more sustainable future

From tongue in cheek campaigns on OOH, radio jingles and newspaper ads – not forgetting the very meta social media campaigns that tie it all together. What can we learn from a brand who creatively uses every media channel to execute their vision of being a once in a generation company that leads a global movement to reduce cow’s milk by half?

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The pandemic has taught us that companies that lead with empathy and genuinely address customer needs have the ability to strengthen relationships. Consumers no longer just buy a product or service, they are looking for a holistic experience. How can brands strengthen this connection and deliver on customer needs both online and offline?

• How have brands reacted to changing consumer culture? What are the key tactics and tools to consider? 
• What are the basics to consider when building trusted relationships with your consumers? 
• How do you create personalised experiences that are reflected across all your channels?

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As brand’s rethink their social responsibility, sustainability, and corporate transparency, it is critical that brands work with the right partners that can bring expertise and help them deliver on their social promise. In developing a product to reduce plastic from our lives, The BeesWax company has taken on the role of educator for many of their partners; helping them think differently with their businesses and start making changes internally that will have impact. 

This session challenges us to think about what changes we can make and the practicalities of executing them.

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Levelling The Playing Field

We must go beyond demographics to understand the needs and motivations of distinct consumer groups. How can brands really reach and consider a diverse audience in their products, services and at every touchpoint?

• What strategies can brands put in place to understand the needs and motivations of a diverse set of consumer groups? 
• What can we learn from the fledgling brands who are using innovative ways of working to make desirable products and services?

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Warmth, Wit & Humanity: How Specsavers democratised healthcare on the High Street.

Specsavers has always had purpose at the core of its business, delivering essential ear and eye care services for all. The iconic “Should've” campaigns are known in every household, and whilst they look like a bit of fun, they play an important role in delivering against that core purpose. 

Discover how the Specsavers marketing team are evolving their communications strategy based on consumer insights to tell more stories and engage a wider audience. What can we learn from the evolution of the brand to influence our own approach? 

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