Agenda 2020

4-5 June 2020, Tylney Hall Hotel


08:30 - Registration


09:00 - Chair’s Welcome Remarks


VALUE ADDED: THE SEARCH FOR REAL BRAND VALUE 



09:05 - 
Sustainable value creation: Creating and delivering promises of value to customers and to your business


09:25 - Successful brand positioning – being more brand aware and more experimental


09:40 - From branding to bonding: creating brand value through compelling storytelling & content excellence


10:05 - Networking Break


BRAND PURPOSE: Rise of the purpose-led experience and purpose-driven business


10:20 - 
The power of original research: Grow your brand by owning non-branded exploration


10:35Pre-arranged 1-2-1 meetings


12:00- Lunch 


13:25 - The power of purpose in the age of ‘Conscious Consumerism’


13:40 - Creating the right value combinations by championing diversity


14:00 - Pre-arranged 1-2-1 meetings


15:25 - Networking Break


BEING HUMAN – BEING AUTHENTIC


15:40 -
 
Panel: Be awake to causes – don’t be ‘woke: Brand safety and protection in a polarised world


16:00 - Pre arranged 1-2-1 meetings


17:40 - The human connection: how can brands navigate the increasingly digitised business marketplace through micro-targeting and creating micro-communities to foster human connections with their target consumers in the right way?


18:05- Closing Remarks 


Day Two


09:30 - Chair’s Welcome Remarks


THE VALUE IS IN THE EXPERIENCE


09:40 - Consumers are the real arbiters of value – How can you amplify consumer participation?


10:00 - Premiumisation: Making personalisation feel premium 

 

10:20 - Panel: Connected technology: balancing creative thinking and technology


10:50 - Closing remarks and close of event

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