4-5 June 2020, Tylney Hall Hotel
08:30 - Registration
09:00 - Chair’s Welcome Remarks
VALUE ADDED: THE SEARCH FOR REAL BRAND VALUE |
09:05 - Sustainable value creation: Creating and delivering promises of value to customers and to your business
09:25 - Successful brand positioning – being more brand aware and more experimental
09:40 - From branding to bonding: creating brand value through compelling storytelling & content excellence
10:05 - Networking Break
BRAND PURPOSE: Rise of the purpose-led experience and purpose-driven business |
10:20 - The power of original research: Grow your brand by owning non-branded exploration
10:35 - Pre-arranged 1-2-1 meetings
12:00- Lunch
13:25 - The power of purpose in the age of ‘Conscious Consumerism’
13:40 - Creating the right value combinations by championing diversity
14:00 - Pre-arranged 1-2-1 meetings
15:25 - Networking Break
BEING HUMAN – BEING AUTHENTIC |
15:40 - Panel: Be awake to causes – don’t be ‘woke: Brand safety and protection in a polarised world
16:00 - Pre arranged 1-2-1 meetings
17:40 - The human connection: how can brands navigate the increasingly digitised business marketplace through micro-targeting and creating micro-communities to foster human connections with their target consumers in the right way?
18:05- Closing Remarks
Day Two
09:30 - Chair’s Welcome Remarks
THE VALUE IS IN THE EXPERIENCE |
09:40 - Consumers are the real arbiters of value – How can you amplify consumer participation?
10:00 - Premiumisation: Making personalisation feel premium
10:20 - Panel: Connected technology: balancing creative thinking and technology
10:50 - Closing remarks and close of event