Ed Duncan

Head of Brand and Advertising, Smart Energy GB


Ed is that most obnoxious of things: a know-all agency planner turned even more
know-all client.
As Head of Brand and Advertising at Smart Energy GB, he is responsible for all
creative development of advertising and sponsored content, as well as media
planning and buying. The team’s work has won twenty-two industry awards and
counting, which he takes suitable pride in.
He has been on the client side of the fence for nearly five years, and made the move
for the opportunity to only work on something that is an unequivocal force for good:
the smart meter rollout. He enjoys the excitement that comes from building a
campaign from scratch, and the bigger toy box that a client gets. He mostly uses it
Previously, Ed was a media planner at ZenithOptimedia and Blue 449, working on
everything from global brands like L’Oreal and Mars, major retailers like Boots and
B&Q, and scrappy start ups like Zeo and Zapp. He originally started his career as a
press buyer, and sometimes misses having long lunches and arguments on the
phone for a living.

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