Piers Newson

Head of Brand Strategy, Direct Line Group


Piers is Head of Brand Planning at Direct Line Group. He designed Direct Line’s “Fixer” brand repositioning, and more recently he led Green Flag’s brand relaunch in 2017. He started his career in consumer PR before moving into marketing to further his obsession with great brands that connect brilliantly with their customers. He’s also a proud father of two and an enthusiastic but under-powered cyclist.

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