Agenda 2021

09:25 - Registration


09:30 - Chair’s Opening Remarks


09:40 - Content session one: 


SOCIAL COMMERCE - SOCIAL MEDIA & ECOMMERCE


The rise of social shopping: Consumers are starting to shop right where they spend their time: on social media.  Social E-commerce is said to be a billion dollar business, and is likely the future of e-commerce. Beyond transactions, social media is a key place to generate brand awareness, customer loyalty and satisfaction. What should brands consider to maximize the journey from product discovery, to research to checkout? What practical steps should they take? How do you choose the right platform?


10:15 - Pre-arranged 1:1 meetings


11:15 - Networking Break


11:30 - Content session two: 


GETTING TO KNOW YOUR CUSTOMERS AT A MEANINGFUL LEVEL - DATA


Taking a deep dive into your data is critical to successful personalization strategies. What data are you collecting beyond the traditional name, company, and title, and how can you leverage that for more unique and effective personalised marketing strategies? Which tools and strategies are you working with to make the best use of your data?


12:20 - Pre-arranged 1:1 meetings


13:00 - Content session three:


CONTENT PRODUCTION & DIGITAL CONTENT OPTIMISATION - CONTENT MARKETING


Content is indeed king and is at the core or the marketing process. But as creative automation grows in popularity, how are marketing and creative teams likely to operate?  Experts discuss tips on blending metrics into marketing material to reach digital optimisation goals. 


13:30 - Chairs closing remarks 


13.35 - End of Day One


09:25 - Registration


09:30 - Chair’s Opening Remarks


09:35 - Content session four: 


CREATING MEMORABLE DIGITAL EXPERIENCES - CREATIVITY


Customers do not just buy products or services — they buy an experience. A combination of data, media and creativity help create emotions which lead to purchases. Hear how to think innovatively.


10:25 - Pre-arranged 1:1 meetings


11:15 - Networking Break


11:40 - Content session five: 


CASE STUDY


12:25 - Pre-arranged 1:1 meetings


13:00 - Content session six:


SECURING TALENT IN A DISTRIBUTED MARKET


In the past, candidates for industry jobs had to be willing to relocate near company headquarters. But as companies reconsider their policies around remote work, options for talent have expanded. How do you attract and retain talent in this new environment to stay competitive and ahead of the curve?


13:30 - Chairs closing remarks 


13.35 - End of Day Two


NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


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