09:25 - Registration
09:30 - Chair’s Opening Remarks
09:40 - Content session one:
SOCIAL COMMERCE - SOCIAL MEDIA & ECOMMERCE
The rise of social shopping: Consumers are starting to shop right where they spend their time: on social media. Social E-commerce is said to be a billion dollar business, and is likely the future of e-commerce. Beyond transactions, social media is a key place to generate brand awareness, customer loyalty and satisfaction. What should brands consider to maximize the journey from product discovery, to research to checkout? What practical steps should they take? How do you choose the right platform?
10:15 - Pre-arranged 1:1 meetings
11:15 - Networking Break
11:30 - Content session two:
GETTING TO KNOW YOUR CUSTOMERS AT A MEANINGFUL LEVEL - DATA
Taking a deep dive into your data is critical to successful personalization strategies. What data are you collecting beyond the traditional name, company, and title, and how can you leverage that for more unique and effective personalised marketing strategies? Which tools and strategies are you working with to make the best use of your data?
12:20 - Pre-arranged 1:1 meetings
13:00 - Content session three:
CONTENT PRODUCTION & DIGITAL CONTENT OPTIMISATION - CONTENT MARKETING
Content is indeed king and is at the core or the marketing process. But as creative automation grows in popularity, how are marketing and creative teams likely to operate? Experts discuss tips on blending metrics into marketing material to reach digital optimisation goals.
13:30 - Chairs closing remarks
13.35 - End of Day One