Agenda 2021

Day 1 - 29 June 2021

09:25 - Registration


09:30 - Chair’s Opening Remarks: Adam Morgan, Founder. eatbigfish


09.40 - Opening keynote 


Three Brothers No Porkies - The Growth Strategy from Jolly Hog


Speaker: Olly  Kohn, Co Founder, Jolly Hog


With their growing range of products now available in five leading supermarkets, their own ‘eatery’ and bar and a ‘on the trot’ concession The Jolly Hog have come a long way since their first stall selling home-made sausages at a rugby match.


Discover the strategies they have used to build an authentic brand and to deliver rapid but sustainable growth and hear some of the lessons they have learnt along the way.


Explore how a mix of experiential, customer experience and influencer advocacy have enabled them to challenge a market previously dominated by supermarket own brand products and to build the hugely successful Jolly Hog brand. 


10.10 - 1:1 Meetings 


11.10 - Break


11.25 -


CASE STUDY: How Agile Research Informed Klarna's Localisation Strategy for better Conversion and Global Expansion 


Discover how leading disruptor brand Klarna used agile research to overcome new market naming challenges, and how subsequently they have driven higher conversion and developed a deeper understanding of where Klarna is winning and losing with consumers.

 

SPEAKERS: 

Sarah Hollinshead, Head of Content, Attest

Roel Lammers, Marketing Manager, Klarna


11:40 - Pre arranged 1:1 meetings 


12.20


PANEL: WHAT CAN DISRUPTOR BRANDS LEARN FROM LEGACY BRANDS?


  • How can you build a challenger mindset within an established brand to ensure that you are always innovating?
  • How are legacy brands embracing social channels and delivering creative digital content to reach new audiences and engage more effectively with customers?
  • What can the approach of legacy brands teach disruptor brands about longer-term growth strategies and continuous innovation? 


Panellists : 

 

Dom Dwight, Marketing Director, Taylors of Harrogate 

Ksenia Barton, Brand and Communication Strategist, LEGO

Rushina Shah, Co-Founder and Director, Insane Grain


12:55 - Chair's closing remarks 


13:00 - 


How to Ignite Rockstar Performance in Uncertain Times


COVID 19 has shown that we can't control what happens to us, but we all have the power to control, choose or shift our attitude and drive changes in our behaviour.

 

Join Rockstar Mark Schulman for a closing keynote that will truly disrupt your thinking.

 

In this high-energy, interactive presentation Mark will offer unique perspectives that you can use at work and in your personal life to change your attitude, lift your spirits and improve your performance.


Speaker: Mark Shulman, Rockstar, Performance Driver and Author

 

13.30 - End of Day One


Day 2 - 30 June 2021

09:25 - Registration


09:30 - Chair’s Opening Remarks


09:35 - 


PANEL: CREATING MEMORABLE DIGITAL EXPERIENCES


Customers don't just buy products or services — they buy an experience. A combination of data, media and creativity help create emotions which lead to purchases. Hear how to think innovatively. 

 

Panellists: 

Lucy Holton, Head of Growth, DeadHappy 

Hayley-Jane Doyle, Marketing Director, Seedlip Drinks 

Tom Rigden, Commercial Director, Jaywing 

Emily Strang, Brand Director, Lick


10:15 - Pre arranged 1:1 meetings 


11.15 - Networking Break


11:30 - 

CASE STUDY: DELIVERING A MORE SOCIAL SHOPPING EXPERIENCE


Discover how the socially driven home and living app Fy! Is building a unique social shopping experience for their customers.

 

  • Using insights from social media platforms to understand how consumers act and interact with brands in the digital space
  • Translating the learnings from social and digital interactions to a build a new kind of mobile retail environment
  • Using social content, machine learning and product knowledge to create a personalised, curated mobile experience for each customer


SPEAKER: Tom Beverley, Co-Founder, Fy!

12:00 - Pre arranged meetings 


12:45 - 


CASE STUDY: HOW IS THE NEW GEN DISRUPTING BUSINESS AS USUAL

Gen Z have a fluid way of processing the world, rather than through a binary framework. It’s not about this or that, but rather, this and that. This mindset represents a paradigm shift when compared to older generations and sets them apart as a distinctive group of people despite their differences of culture, language or background.

 

  • explore how this mindset has shifted the concepts of empathy, self- expression and community. 
  • discover how Gen Z are driven by individual authenticity while also understanding that collectivity empowers individuality leading to calls for action in the face of adversity and how this is changing the role of brands in the lives of consumers.
  • examine how Gen Z’s interaction on digital platforms has blurred the boundaries
  • between commerce, entertainment and connection and how they are redefining the idea of “new” in fashion to fit their needs and their values.


Speakers: 

Katy Woodrow-Hill, Head of Brand, Depop

Kelliesha White, Brand and Cultural Impact Manager, Depop


13:10 - Chairs closing remarks 


13.15 - End of Day Two


NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


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