09:25 - Registration
09:30 - Chair’s Opening Remarks: Adam Morgan, Founder. eatbigfish
09.40 - Opening keynote
Three Brothers No Porkies - The Growth Strategy from Jolly Hog
Speaker: Olly Kohn, Co Founder, Jolly Hog
With their growing range of products now available in five leading supermarkets, their own ‘eatery’ and bar and a ‘on the trot’ concession The Jolly Hog have come a long way since their first stall selling home-made sausages at a rugby match.
Discover the strategies they have used to build an authentic brand and to deliver rapid but sustainable growth and hear some of the lessons they have learnt along the way.
Explore how a mix of experiential, customer experience and influencer advocacy have enabled them to challenge a market previously dominated by supermarket own brand products and to build the hugely successful Jolly Hog brand.
10.10 - 1:1 Meetings
11.10 - Break
CASE STUDY: How Agile Research Informed Klarna's Localisation Strategy for better Conversion and Global Expansion
Discover how leading disruptor brand Klarna used agile research to overcome new market naming challenges, and how subsequently they have driven higher conversion and developed a deeper understanding of where Klarna is winning and losing with consumers.
Sarah Hollinshead, Head of Content, Attest
Roel Lammers, Marketing Manager, Klarna
11:40 - Pre arranged 1:1 meetings
PANEL: WHAT CAN DISRUPTOR BRANDS LEARN FROM LEGACY BRANDS?
- How can you build a challenger mindset within an established brand to ensure that you are always innovating?
- How are legacy brands embracing social channels and delivering creative digital content to reach new audiences and engage more effectively with customers?
- What can the approach of legacy brands teach disruptor brands about longer-term growth strategies and continuous innovation?
Dom Dwight, Marketing Director, Taylors of Harrogate
Ksenia Barton, Brand and Communication Strategist, LEGO
Rushina Shah, Co-Founder and Director, Insane Grain
12:55 - Chair's closing remarks
How to Ignite Rockstar Performance in Uncertain Times
COVID 19 has shown that we can't control what happens to us, but we all have the power to control, choose or shift our attitude and drive changes in our behaviour.
Join Rockstar Mark Schulman for a closing keynote that will truly disrupt your thinking.
In this high-energy, interactive presentation Mark will offer unique perspectives that you can use at work and in your personal life to change your attitude, lift your spirits and improve your performance.
Speaker: Mark Shulman, Rockstar, Performance Driver and Author
13.30 - End of Day One