Dom Dwight

Marketing Director, Taylors of Harrogate

 

Dom Dwight is a former magazine editor and food writer who stumbled into marketing over a decade ago. A journalistic background turned out to be quite useful, and during his time at Taylors of Harrogate, he oversaw the rise of Yorkshire Tea to become Britain’s number one brew and one of its most popular brands.

NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


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