Katy Woodrow Hill

Global Head of Brand, Depop

 

Katy is Head of Brand at Depop, working with the new gen on consumers who push her to be better, to do better and to build a better brand. She's spent her career collaborating with leaders in youth culture, creators, activists and communities to make work that drives both commercial and social impact. Her work bridges brand, systems-thinking, digital transformation and culture to design experiences that disrupt the status quo and create value beyond the bottom line.

NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


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