Ksenia Barton

Communication Strategist, The LEGO group

 

With over 12 years of experience Ksenia currently looks after LEGO’s brand and communication strategy across owned, earned, shared and paid channels. Previously part of the LEGO Global Social Media team she lead social media strategy for many LEGO product lines across markets including the launch of an award winning Facebook Chatbot.

Ksenia moved to the UK from Russia where she drove LEGO’s Digital and Social strategy. Before joining LEGO she worked developing digital, social and mobile marketing transformation at Publicis Sapient and other Digital agencies for clients including Coca Cola, Audi, Unilever, Johnson&Johnson, Hyundai, SUBMiller and Mondelēz.

NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


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