Lucy Holton

Head of Growth, DeadHappy

 

Lucy Holton, Head of Growth at DeadHappy. DeadHappy are reinventing life insurance with radically simple application processes and product design, taking time to buy from hours and days to a few minutes. They are also tackling the taboo of death head-on, with a challenging brand and TOV using humour and directness to cut-through in a traditionally staid and jargon-filled industry.

NEW GROWTH STRATEGIES: WHAT CAN WE LEARN FROM DISRUPTORS?

High risk, high reward; disruptor brands have been paving the way in reaching new audiences. Smart technology, lower prices, new conventions - they can leave some legacy brands struggling to fight back. But what can we learn from them?

 

The Campaign Brand Forum puts 6 disruptors under the spotlight to reveal new growth strategies around social commerce, data, content and creativity.  Sharing practical tips and new thinking, their insights can be applied to accelerate your own marketing strategy. 

 

Not all brands can change the world, but all brands can embrace the creativity and effectiveness of the disruptors.


Website Menu