Chief Behavioural Officer & Founder, Humanising Brands
Kate Nightingale is a consumer psychologist and brand strategist.
She is a founder of Humanising Brands, a strategy and innovation agency for challenger brands. Our mission is to create a better world by making brands more HUMAN.
Kate works with retail and other consumer brands across brand strategy, customer experience, design, and innovation. From category defining start-ups, through scale-ups in need of a serious brand strategy pivots to national and global brands adapting their brand strategy and innovating. Kate’s expertise is especially sought after by brands that aim for true differentiation not only in the market but more importantly in consumers’ minds.
Throughout the years Kate worked with brands like Swarovski, Dowsing & Reynolds, Klarna, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces.
Kate founded Humanising Design in October 2022, an insight platform at the intersection of design and science. Sharing inspiring and mindbending content spanning all design disciplines from architecture, through branding and UX to product and material design. We envisage the world where design and science collaborate seamlessly together to create a better world and human experience.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including The Business of Fashion, Vogue, Sky News, BBC News and Channel 4 News.