Advocacy Director, Europe & Emerging International Divisions, Brown-Forman Spirits
With 20+ years experience of the premium on-premise, Nidal is one of the industry’s leading experts. He has an operational background including 7 years as co-owner of multi award winning bars Dusk and Montgomery Place where he helped develop some of the world’s best bartenders including Agostino Perrone (The Connaught Hotel) and Marian Bekke (The Gibson).
In 2008, Nidal left operations behind and joined Brown-Forman as Brand Development Consultant for Woodford Reserve Kentucky Bourbon. In 2012, Nidal created the Advocacy team in the UK managing the education elements of the B-F Super Premium portfolio including Jack Daniel’s Family of Whiskies, Woodford Reserve & Old Forester Bourbons and Casa Herradura Tequilas. Since then he has taken wider geographical positions, inc Northern Europe, Europe & Africa and Emerging Markets.
Since 2021, Nidal has been the Advocacy Director for Brown-Forman in all markets outside of the USA.