Nominet has more than 20 years’ experience running one of the world’s largest domain name registries, managing over 12 million unique web addresses. Set up to operate .UK (including,, and others), we also provide registry services for over 35 other extensions.

A digital paradigm shift is underway with the expansion of the domain name space. A Brand TLD serves as an effective way to secure a brand’s place in this increasingly complex digital ecosystem where consumers demand authentic and trusted web properties to transact with businesses. A Brand TLD is not just another domain like your current flagship URL, It is also not just another tool to build a website and engage with audiences, a .brand TLD provides a platform to increase digital trust and innovation at the root of the internet’s infrastructure.

Brand’s names such as .bentley, .apple, .barclays and .google, already deliver an extraordinary opportunity to differentiate how they compete against rivals that do not own a .brand. A Brand TLD is proprietary, meaning only the brand can register second level domains such as,, or

With the release date for the next round predicted for 2020, the application process can be lengthy so get started now and don’t miss out on this rare opportunity to secure a unique piece of powerful internet real estate.

Benefits of a .brand

• Owning a .brand domain means no one else can register against it
• Reduces the risk of phishing and cyber crime
• Competitive stand out and differentiation
• Brand credibility and authenticity to customers

We have the right expertise to support you in securing and benefiting from a brand specific top level domain, from making the initial application to getting the most out of the newly launched TLD.


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