Communication Strategist, The LEGO Group
With over 12 years of experience Ksenia currently looks after LEGO’s brand and communication strategy across owned, earned, shared and paid channels. Previously part of the LEGO Global Social Media team she lead social media strategy for many LEGO product lines across markets including the launch of an award winning Facebook Chatbot.
Ksenia moved to the UK from Russia where she drove LEGO’s Digital and Social strategy. Before joining LEGO she worked developing digital, social and mobile marketing transformation at Publicis Sapient and other Digital agencies for clients including Coca Cola, Audi, Unilever, Johnson&Johnson, Hyundai, SUBMiller and Mondelēz.