The Lucre Group

Fed up with the jargon, the relentless, endless chirpy intrusions? The meaningless interactions and futile conversations?  You’re not alone.

Yet with the rise of infinite data and numbers driven insight there is now apparently a far greater understanding of what we all need and want?  

We carefully sift through that material and mine the intelligence, but to get the best out of it all, we need to apply an authentically human view.  And that’s where we come in. 

We believe in nuance, not noise.