Lucy Holton

Head Of Growth, DeadHappy

Lucy Holton, Head of Growth at DeadHappy. DeadHappy are reinventing life insurance with radically simple application processes and product design, taking time to buy from hours and days to a few minutes. They are also tackling the taboo of death head-on, with a challenging brand and TOV using humour and directness to cut-through in a traditionally staid and jargon-filled industry.