Sarah Hrywnak

Global Marketing Director, Astrid & Miyu

Sarah leads the marketing department at Astrid & Miyu, responsible for managing all marketing budgets and long term strategies. Her mission is to ensure that A&M is known worldwide and as a brand continue to innovate and dominate the market. 

Being the brands first employee, Sarah worked closely with the CEO & founder Connie over the past 10 years to ensure the brand goes from strength to strength. Astrid & Miyu is now thriving in the retail sector with a total of 16+ stores all across the UK, as well as in New York. Within her team they manage all areas of marketing such as brand communications, social, digital advertising, ATL channels and CRM. Being a social heavy brand, A&M has build a loyal and engaged community which has been key to their success and integral to the retention strategy for growth.